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Sport Förg GmbH & Co. KG - Digital Signage & Wayfinding #

Client: Sport Förg GmbH & Co. KG
Location: Germany
Period: 2013–2016
Industry: Sports Retail
Website: http://www.foerg.de

Overview #

Comprehensive digital signage and in-store navigation ecosystem including publishing system, content management, and real-time wayfinding across multiple retail locations.

Technical Architecture #

  • Frontend: Adobe AIR captive runtime, Web-based CMS
  • Database: FileMaker Server, Microsoft SQL Server, SQLite
  • Backend: Java-based data services and automation
  • Infrastructure: Windows servers
  • Integration: BroadSign Digital Signage enterprise system
  • Real-time Updates: Live content synchronization

Core Solutions #

1. Digital Signage Publishing System #

  • Web-based CMS for content management
  • Back office integration with company resources
  • Real-time content distribution
  • Multi-screen coordination

2. Wayfinder (In-Store Navigation) #

  • 5–7 screens per retail center
  • Real-time shortest path calculation to articles, offers, and facilities
  • Interactive map designer and editor
  • Dynamic content updates
  • Seamless BroadSign integration

3. Marketing Portal Application #

  • Content planning and management for all terminals
  • Audio, video, and data-driven spot management
  • Real-time integration with external services (news, weather, traffic)
  • Multi-location campaign coordination

Impact #

Enhanced customer shopping experience with intelligent navigation and targeted marketing across retail locations, improving store efficiency and customer satisfaction.