Dehner GmbH & Co. KG - Interactive Product Catalog #

Client: Dehner GmbH & Co. KG
Location: Germany
Period: 2014–2016
Industry: Gardening & Decoration Hypermarkets
Website: http://www.dehner.de

Overview #

Interactive product catalog and store system for large-scale touch screens (tablet to 42-inch displays) deployed across 140+ retail centers, with real-time inventory integration and multi-market support.

Technical Stack #

• Frontend: Adobe AIR captive runtime
• Database: Microsoft SQL Server, FileMaker Server, SQLite
• Backend: Java-based data services and automation
• Infrastructure: Windows servers
• CMS: Web-based content management
• Integration: BroadSign Digital Signage enterprise system
• Inventory: Multi-market live stock system integration with company ERP/CRM

Key Features #

• Interactive product browsing optimized for touch screens
• Real-time inventory synchronization across markets
• Back office integration with company ERP/CRM systems
• Multi-language and multi-market support
• Dynamic content management and updates
• Seamless BroadSign Digital Signage integration

Deployment & Evolution #

• Version 1.0: Successfully deployed across 140+ centers
• Version 2.0: Desktop and iOS versions developed for 2016 deployment

Impact #

Transformed retail customer experience across major European gardening hypermarket chain with cutting-edge interactive technology and real-time inventory visibility.